New York Community Trust – “You Can Change Lives”
New York Community Trust – “You Can Change Lives” (extended)
I worked with David L. Marcus, Director of Marketing & Communications, and the staff at the New York Community Trust, on their first major introductory video – actually two videos, one short and one extended version. The process involved deep strategic thinking during the concept stage: helping The Trust to position itself and to find its institutional narrative and coming up with a simple way to convey the complexity of their work. We wanted to inspire viewers to make themselves “part of the story” because the foundation depends on gifts and bequests from donors in order to improve the quality of life in New York City. Our objective: Present emotionally compelling real-life stories and messages to inspire people to want to learn more, and to donate.
Produced by Good Egg Productions, Inc.
LISA GOSSELS, Director, Producer, Co-Editor
DAVID L. MARCUS, Executive Producer
AMY WOLF, Assistant Producer
KURT OSSENFORT, Cinematographer, Sound Mixer
CONOR FLYNN, Editor
All music licensed through Audiosocket.